Another Major Crypto PR Achievement: Kobe Bryant to Speak at a TRON Event

Now, that’s a PR slam dunk.

TRON, the ambitious blockchain project whose cryptocurrency (TRX) is the 11th largest, has managed to nab one of the greatest NBA players of all times as a special guest and speaker at its niTROn summit on January 17-18, 2019… Kobe Bryant.

Justin Sun, TRON founder and CEO, officially confirmed the news on Twitter.

It would be safe to assume that Bryant – one of the most famous living sports figures in the entire world – won’t be participating in the event out of the sheer goodness of his heart, but for a hefty compensation (which TRON can clearly afford). Yet, notwithstanding the presumable generous fee, it is still immensely impressive that another major crypto platform succeeds in obtaining such a renowned personage as an event speaker. Another class-A celebrity who recently partook in a cryptocurrency event was former U.S. President Bill Clinton, keynote speaking at Ripple’s Swell conference in October.

It appears that Bryant will not be discussing his extraordinary account as a legendary NBA player, but will primarily talk about entrepreneurship. Bryant is a partner at Bryant Stibel Investments, a venture capital company, which already has 17 investments in various areas. Although Bryant appearance in the summit is clearly a PR stunt (and Clinton’s participation in Ripple’s event as well for that matter), it would still be interesting to hear about his experience in the business world.

It is also important to note that the crypto-celebrities junction doesn’t always work out. The rapper T.I. is currently being sued for allegedly defrauding crypto investors, and Floyd Mayweather and DJ Khaled are also being sued for promoting a crypto scam. It is therefore necessary to remember that famous people might have reached truly remarkable peaks, but that doesn’t mean that you necessarily need to follow their business advice.

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