Google Cloud Partners Up with Blockchain Startups

The internet giant, Google, has a pretty ambiguous relationship with crypto. On the one hand, the company banned crypto-related ads back in June; and on the other, its co-founder Sergey Brin occasionally mines Ethereum. Now, a new amorous layer has been added to this complicated liaison.

Google has announced on new collaborations with two crypto startups that will bring distributed ledger technology (DLT) solutions on Google Cloud Platform (GCP) to developers so they could “explore ways” to use this technology.

The first company is Digital Asset, a provider of distributed ledger solutions that will give developers access to Blockchain-based tools and services in order to easily deploy distributed ledger applications. Additionally, a select group of Google Cloud’s partners have received access to Digital Asset’s DAML Software Development Kit (SDK) Developer Preview so they could try and test innovative Blockchain possibilities with their customers.

Digital Asset CEO Blythe Masters released the following statement (PDF press release):

We’re partnering with Google Cloud to provide developers with a full stack solution so they can unleash the potential for web-paced innovation in blockchain. This will reduce the technical barriers to DLT application development by delivering our advanced distributed ledger platform and modelling language to Google Cloud.

The other startup with which Google has partnered up is BlockApps, a firm that helps build Blockchain-based decentralized applications. BlockApps’s flagship is called STRATO – a rapid-deployment Blockchain-as-a-Service solution platform for enterprises. Some of its main features include deployment of private blockchains in minutes, launch on-premise, integration with RDBMS, simple scripting language, management of Smart Contracts in a single dashboard, and integration of apps with pre-configured API endpoints. STRATO is already available on the GCP Marketplace.

“BlockApps is delighted,” says BlockApps CEO Kieren James-Lubin, “to integrate our platform with GCP and support GCP customers, both existing and new, on their journey to build blockchain technology solutions.”

Google is not the first nor only tech company to offer Blockchain solutions to its users; preceded it Oracle, Microsoft, IBM, and Amazon among others. Facebook, which partially lifted its own ban on crypto recently, has even formed its own Blockchain-focused team to leverage the technology across the social network.

It seems, then, that more and more companies are finding the advantages of crypto-related technology and begin to amalgamate it into their own platforms, services and products. Apparently, what has begun as a trivial affair is budding into a full-blown romance.

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