Google to Re-Allow Crypto Exchange Ads in the U.S. and Japan

It wouldn’t really surprise most people to hear that the most influential tech company in the world is Google; any tiny move that Google decides to take affects countless business entities and private individuals significantly. And indeed, when Google announced on its hermetic ban on crypto-related ads, it’s been tremendously consequential for many businesses and people that regularly conduct cryptocurrency business.

Now, Google lifts its airtight embargo on cryptocurrency advertisements. Well, sort of.

The Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan.

Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.

So, yeah, Google might not fully authorize crypto ads at the moment; but at least it’s one step forward to re-admit in some way cryptocurrency advertisements into Google advertising platform, which holds a critical part of the entire online advertising market share.

Beginning in October, then, authorized crypto exchanges will be able to advertise on Google varied online properties on a country-approved basis, i.e. the companies behind the ads will have to be licensed locally and additionally be certified by Google in each particular country that the ad will be requested to be served – presently, solely in the U.S. and Japan. Interestingly, with this move Google follows Facebook which also partially lifted the ban on crypto back in June.

In order to receive more information about the requirements in each country, please visit this page, and to submit an application for certification please visit this page (opens in October).

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