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Taking blockchain to the food sector has not gained so much traction lately, at least not in comparison to other sectors and industries. The idea, which started with IBM, is yet in its infancy compared to how much has been done through Blockchain in the financial sector. Notwithstanding, some innovative ideas have been explored in the past and signs show that there are many more in the pipeline.
A few days back, blockchain in the food sector made the news when three big industry players decided to embark on a project together to help promote food transparency using the French Mousline mashed potato. The Mousline mashed potato is a popular brand in France, making it the best target to bring the prize home. The project – run by IBM, Carrefour, and Nestle – is designed to give consumers the opportunity to monitor the supply chain and vital information about the product.
By scanning the QR code on the product’s packaging, consumers will be able to access information such as the type of potato used for the Mousline, quality control details, the date and places it was manufactured, and the dates and places it was stored before it made it to the shelf through the Blockchain-enabled platform available in their smartphones. The platform also allows interested customers to learn about the farmers and workers who made it possible for the product to be produced. They will be able to access the farmers and workers expertise and the proper ways to care and ensure the quality of the product.
As part of the partnership, each partner had to contribute its expertise for the success of the project. IBM, Carrefour, and Nestle all contributed their unmatched expertise to ensure the project is completed in style and on schedule. Looking at the caliber of partners that spearheaded the project, it is no wonder the project was completed with so much excellence in less than six months.
For Carrefour, this is more like a continuation of its Act for Food program. The program is built to help with the food transition and promotion of blockchain technology. This is just another means to achieve its goal.
This is also a happy collaboration for Nestle as it works towards its goal since it joined the Food Trust platform in 2017. The company, which has released a slew of tests since it became a founding member of the Food Trust platform in 2017, will undoubtedly gain from the partnership as it is just another step further in bringing its dreams for food transition and transparency to fruition.
Through this project, they will be able to create new close links with customers and the products.