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Juventus FC, an Italian football club with over 340 million fans across the globe and a social media fan base of above 60 million, recently announced its intention to collaborate with Socios.com, a blockchain-based fan engagement platform, to launch a fan token known as the Juventus Official Fan Token.
According to the management of the football club, this partnership was entered with the aim of building a closer bond between the club and its fans.
This innovation will help Juventus fans across the globe to be involved in the decision-making process through the polling platform, thus making every fan’s voice to be heard.
With the aim of expanding the football club’s global audience, the multi-year global partnership will provide every fan with the opportunity to purchase the Juventus Official Token through an innovative system known as Fan Token Offering (FTO).
According to the management of Socios.com, who are delighted over the partnership with one of the biggest football club in the world, the FTO scheme has been scheduled to be launched as early as the first quarter of the year 2019.
The CEO and founder of the blockchain-based platform, Alexandre Dreyfus, went on to express his delight in the partnership and reminded his audience of the mission of Socios.com, which he stated to be building the world largest global football community and marketplace for football fanatics while proving that cryptocurrency and blockchain technology in general is one of the trusted technology of the millennium.
After expressing his excitement on how well they have started, he added that the platform aims to partner with over 50 football clubs and inject a total sum of $300 million into the sports economy within a time frame of 5 years.
Back to the award-winning football club, the Co-Chief Revenue Officer, Giorgio Ricci, said the football club is always meticulous and has always adopted a proactive approach towards new technologies and innovation as such the club is happy to partner with Socios.com and he believes this partnership will help provide new opportunities to their global fan base to participate with happenings in the club.
Juventus fans are also made to understand that the tradable token will be made available only on Socios.com and it will be tradable against $CHZ, the platform’s native token.
The news of the Juventus Official Token came two weeks after Paris Saint-German, a top French league, made its intention to issue cryptocurrency through Fan Token Offering known to the public and just a few days after Brazil’s Avai FC proposed launching its own digital currency.
I guess it is just the right time for football clubs to avail themselves with the many benefits that come with using blockchain technology and cryptocurrency.