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Someone at Ripple’s PR department is working really hard this week… the digital currency payment company has two collaborations with two different immensely famous personalities – the first is one of the most recognized former politicians in the world, and the second is one of the most acclaimed singers in history.
Ripple partners up with the 42nd President of the U.S. Bill Clinton, and with the legendary “Queen of Pop” Madonna.
Ripple announced that this year’s keynote speaker at its annual Swell conference will be the former U.S. President Bill Clinton. The conference will take place on October 1st-2nd in San Francisco, California where Ripple’s headquarters are located; President Clinton is scheduled to deliver his speech on October 1st at 11:00 AM, which will be followed by a Q&A session. The session will be moderated by the former National Economic Council Director and Advisor who worked under both Presidents Clinton and Obama, Gene Sperling.
Based on the announcement, it would be safe to speculate that the former President’s speech will revolve around the frictions between the evolvement of cryptocurrency as a technology and government regulations. Ripple notes that Clinton had a comparable experience with similar clashes between technology and government during his time as President, which back then coincided with the rapid burgeoning of the internet.
Like the Internet boom of the 90’s, we are at an impasse: digital assets and blockchain technology offer a way for value to be exchanged as quickly as information – creating more financial inclusion and economic opportunity. However, with this new technology comes potential for concern, requiring thoughtful policy to protect consumers from risk without hampering innovation.
The previous public encounter of President Clinton with cryptocurrency was in April 2016, when he received his first Bitcoin at a conference from the venture capitalist Matthew Roszak.
The second recent prominent collaboration of Ripple is with the fabled musician, Madonna. Ripple will partake in a fundraiser of Madonna’s charity foundation Raising Malawi that has begun on July 30th and will run until August 31st as part of the singer’s benevolent way to celebrate her 60th birthday. The aim of the fundraiser is to help the Home of Hope orphanage in the southeast African country Malawi, and Ripple will donate a sum equal to all other donations. In just two days, the fundraiser has already raised nearly $28,000, with the goal of reaching $60,000.
Madonna, who co-founded the charity in 2006 with Michael Berg, elaborated further in a Facebook post:
I have an unwavering commitment to providing vulnerable children with a loving home. For my birthday, I can think of no better gift than connecting my global family with this beautiful country and the children who need our help most. Every dollar raised will go directly to meals, schools, uniforms and healthcare. I want to come together with my friends, fans and supporters to change the lives of Malawian children and let them know they are nurtured, protected and loved. Through their generous commitment to this organization, Ripple will match each dollar donated to this campaign.
Ripple is certainly raising its profile with this collaboration; but if you’re doing a little PR, why not at least contribute to a charitable cause along the way?