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Block.one, a multibillion-dollar crypto startup and EOS developer, announced their new social media platform called ‘Voice’, this Saturday.
Block.one is the company that built the EOSIO platform. The EOS (EOS)trade cryptocurrency rallied by 40% in the past week in anticipation of a massive announcement set to revolutionize the blockchain world. That announcement turned out to be about the launch of the social media platform by Block.one called Voice.
Block.one claimed that its new social media platform will be different from its competitors and not turn its users into products. In the press release, CEO Brendan Blumer states:
“Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.”
For the last few months, the social media giant Facebook has come under a lot of criticism as stories have leaked regarding their poor handling of their user’s data. Reports even claimed Facebook selling their users’ private messages to companies like Netflix. Facebook made billions of dollars by selling users’ data to other companies. These companies can use this data to market products to the customers who are most likely to buy them. Facebook’s manipulative and intruding exploitation their users’ data has rightfully earned them a bad reputation. Similarly, Google and many other platforms have come under fire for treating their users’ data like a product that needs to be sold as much as possible. Voice is looking to change that.
Running on the EOS Blockchain
Voice will run on the EOS blockchain. By using this public blockchain, everything that will be posted to Voice will be public. At the launch, Blumer offered a keynote in which he put forth a philosophy that goes against the current mindset of the social media giants. “Our attention has been captured,” Blumer told the crowd. “Social media has not been a good friend to us.” He was excited to tell the crowd that at Voice, everyone will have the same chance of being heard instead of algorithms choosing what users’ may want to hear based on their data. “Everyone – the user, the platform, the contributor – plays by the same rules,” Blumer said.
In his speech, Blumer also said that Voice would do a better job of keeping out bots and trolls as compared to other platforms such as Facebook. Facebook has famously been accused of swinging the 2016 elections in favor of the current president Donald Trump by not anticipating and intercepting the bots and troll farms that swayed the public opinion.
Block.one CTO Dan Larimer also spoke at the event and expressed similar views. He also revealed the new Voice token. Anyone who makes a Voice account will also get an EOS account, told Larimer. He also made another announcement regarding EOSVM. “This is a WebAssembly engine designed specifically for blockchain,” Larimer said, promising it would run 12-times faster than the original EOSIO software. He revealed that the additional pressure on the EOS blockchain because of Voice will be offset partially with this increased performance of EOSVM.