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Popular cryptocurrency market analysis and tracking website CoinMarketCap.com has become the sponsor of a major Israeli soccer team, Beitar Jerusalem Football Club.
CoinMarketCap CEO Luke Wagman announced the new sponsorship on Twitter where he posted a picture of Israeli soccer team players wearing jerseys which had the CoinMarketCap logo on the front and at the center of the football jerseys. He even suggested that the CoinMarketCap’s sporty new football jerseys brought a new look to Beitar Jerusalem in a friendly match against Atletico Madrid.
“Thrilled to be featured on the Beitar Jerusalem Football Club’s uniforms yesterday in their match versus Atlético Madrid. They won 2-1! It is exciting to see crypto getting more mainstream attention.”
The CoinMarketCap sponsorship becomes the latest and one of its kind in the field of sports as cryptocurrency and blockchain projects are still paving the path in athletics. Earlier this year, Champions League Finalists, Liverpool, and Popular English Premier League had invited a number of blockchain and crypto projects regarding the sponsorship deals for upcoming seasons. According to BlockTV, cryptocurrencies are slowly starting to “take over football.”
The chances of blockchain and cryptocurrency companies promoting and sponsoring football teams are expected to increase dramatically by 2020. However, it is not the first case where the link between sports team and crypto company has been established. Previously in 2018, Gibraltar United became the first football club to pay its players in cryptocurrency. Getting paid in cryptocurrency is quite helpful for foreign players as they might not have banks accounts and It also helps them avoid taxes and fees. Sirin Labs, the maker of the blockchain-based smartphone, is another example of blockchain and crypto projects are on its way to enter into the sports arena. Sirin Labs made football star Lionel Messi a brand ambassador of the company.
And it doesn’t stop here. In September 2018, distinguished French football club Paris Saint-Germain announced the plans to roll out their own crypto tokens with the help of the blockchain company Socios from Malta. Being one of the richest football clubs in the world, the club paid a whopping $263 million to recruit Brazilian football star Neymar from Barcelona. In the future, the sports arena especially Football may see myriad sponsorships coming from crypto and blockchain projects. The CoinMarketCap.com sponsoring Beitar Jerusalem Football Club appears to be just beginning.