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2018 brought with it both breakthroughs and a few setbacks for the cryptosphere. Lots of milestones have been achieved this year by different blockchain-based firms, and the trend is not slowing down even in the final days of 2018. In the spirit of firsts, Charlie Lee, the founder of Litecoin, announced with excitement that the LTC logo will be featured on the canvas as the official crypto partner of the Ultimate Fighting Championship (UFC).
Wrapping up the year in the world of wrestling is a rematch between Jon Jones, the former UFC light heavyweight champion, and Alexander Gustafsson. The match is scheduled to hold December 29, 2018, at the forum in Inglewood CA. The Litecoin foundation is proud to announce that the LTC logo will be featured in this epic event that is sure to pull a crowd of hundreds of millions of people across the globe.
Speaking on the partnership, the Litecoin foundation stated that they have partnered with some great companies and brands and that they look forward to continuing in the same manner in the coming year. Commenting on why they think it is the right time for Litecoin to step into the infamous Octagon, the foundation listed some logical reasons for their action.
First, they pointed out that like Litecoin, the UFC is community driven. They grew to their current status by climbing on the shoulders of their supporting community. A story which also holds true for the Litecoin foundation. Both parties hold many parallels that make them a perfect fit for such a partnership.
Second, this is a milestone that the crypto world is yet to achieve. This would be the first time ever that a crypto coin would sponsor a UFC event. This groundbreaking event will further strengthen the fact that the technology is an inch away from entering the mainstream.
Third, this is a great avenue for advertisement. The UFC is a global platform that attracts the attention of millions of people across the globe. Having the LTC logo displayed in such an epic game will go a long way to increase LTC awareness around the world. This is good for business as the wider your audience the more leads you get and the higher your rate of conversion.
Lastly, sponsoring this event will pave way for a long and fruitful relationship with UFC. The foundation plan on doing some amazing things with the organization in the near future.
I guess we can all agree that this is a good place to start as they look forward to working with great companies and brands in 2019.
This is not the first time that a major crypto project manages to obtain famous figures in its events; for example, Ripple had successful collaborations with former U.S. President Bill Clinton and Madonna, and TRON just recently announced that NBA legend Kobe Bryant would be a speaker in its event.